As the subject said, at the moment when the material foundation is satisfied, many people have begun to pursue spiritual needs, such as symbols of rights and status, emotional memorial, material beauty and value, etc. Relatively speaking, art has no practical value, art is to express oneself, and design is to solve practical problems. The consumer group that the subject believes is getting younger and younger, which is actually the development of the individualized needs of the public. The following Kangshi Q will give you a detailed introduction:
In the distant past, humans would have used expensive stones, ivory, leather, bones, etc. to wear them, and even distinguished the relationship between you and me according to the hides and decorations they wore. For example, the ornaments worn by the head of a clan are clearly different from the allies of each clan, and there is also a sharp contrast with the clan members, so that the difference in identity and hierarchy can be revealed. Later, people found more and more expensive pearl gemstones °, the owners of these precious and rare gems often have a certain amount of power and wealth, usually these expensive and rare jewelry in the hands of kings, and some of these kings will also make strict requirements for gemstones worn by different classes, such as ancient Rome only emperors, dignitaries can wear pearls, other individuals are strictly forbidden to use, so that jewelry has become the most significant symbol of personal wealth and status, for the royal family and nobles to pursue. Jewelry has always been a symbol of supreme power, and when we think of aristocratic royalty, it is difficult not to think of gold and silver treasures, pearls and jade, and a dazzling array of gemstones. It can be said that how much jewelry you own means that you are closely connected to power.
Let's look at such a set of information again, we know that in the West in 1794, the big bourgeoisie staged the Thermidorian coup, and Robespierre was guillotined; In 1799, Napoleon staged a coup d'état to seize power in France, and in 1804, Napoleon became emperor at Notre Dame Cathedral. AFTER NAPOLEON BECAME EMPEROR, IN ORDER TO INCREASE HIS PRESTIGE AND REVEAL HIS SUPREME POWER, NAPOLEON FOUND CHAUMET'S FOUNDER NADOR, WE KNOW THAT CHAUMET JEWELRY BRAND HAS EXISTED FOR MORE THAN TWO CENTURIES AND IS THE TOP JEWELRY BRAND IN FRANCE. At this time, Napoleon asked him to customize a ceremonial saber and asked for the use of "regent" diamonds. The legendary 140-carat diamond is set on the hilt of Napoleon's sword, which Napoleon hopes to give the sword a deeper political meaning, representing the continuation of the royal power of the Ancien Régime and making it more justified in France.
Also closely associated with jewelry is a legendary figure, Elizabeth II, whose life has been full of ups and downs, from a princess in the smoke of gunfire to a young queen on the verge of being ordained to a British monarch with a long standby. The Queen is said to have 6 necklaces, 14 watches, 15 diamond rings, 37 bracelets, 37 pairs of earrings and 105 brooches. There is no need to just say a few words, choose different jewelry "marches" on different occasions, and give them different political meanings.
Second, emotional commemoration
Jewelry has gone through a long history of development and has been endowed with different functions and meanings. Another important factor in people's wearing of jewelry today is that jewelry has become an emotional sustenance at some important moment, to commemorate certain things in life, such as our diamond engagement rings and wedding rings, which everyone is familiar with. For example, the famous Chanel designer Coco Chanel, her favorite lover in her life, Arthur BoyCapel, gave her the first bouquet of flowers that were camellia hairpins. When she owned her own jewelry brand, she often designed camellias into her jewelry to commemorate her love for her lover.
She also met a very important man in her life, the richest man in England at the time, the Duke of Westminster. He spent his time pursuing Chanel. Once, he sent someone to give her a basket of fresh fruit, in fact, the creative Mr. Duke hid a precious emerald in it. Another example is the love story of King Franz & Princess Sisi: the handsome young king and the beautiful princess fell in love at first sight in the hot spring town, met late, and were in love, and at the beginning of the engagement, the king gave her a set of diamond star jewelry to the princess to commemorate their relationship. Diamond star flowers are usually pearl or diamond-encrusted hair accessories, and Princess Sisi is extremely fond of placing a set of such star flowers in her cloudy hair, which has become one of her most classic images. And Diamond Star also has a special meaning such as the wedding anniversary.
With its unique characteristics, jewelry has witnessed and recorded too many beautiful moments, from the beginning to the present, it has been in our lives and has never left.
Third, the beauty and value of materials
People and things are interconnected, constantly occurring various relationships, in life can not be separated from objects, objects lack of human dominance, seems to have lost a certain meaning, jewelry as one of all things, with its precious, rare, unique, elegant, beautiful characteristics attract people, give people a visual experience at least pleasant, pleasing to the eye. Let's look at the gold material in jewelry with its unique and stable color, in all metals, jump out, visual is attractive and produce beauty, from ancient times to the present, we see the royal family and nobility, in some court buildings, utensils, clothing, etc. can see the large-scale use of gold. Gold seems to have become a symbol of trends for most of the past period.
Gold, gemstones, etc. are the products formed in the special environment of nature, the environmental conditions of the formation are complex, the cycle is very long, and most of them are formed at one time by natural geological processes. Discovered by humans and then processed, it is the jewelry we see with rich colors, crystal clear, and beautiful luster. Throw away the cognitions, thoughts, desires, etc. that people are endowed with. As far as the material itself is concerned, a gemstone, a gram of gold, is a visual stimulus, and everyone will be attracted to the material itself.
Based on the material itself, the conscious behavior generated has how we can use these materials well, design these materials, and present more beautiful things, and this major task falls to designers and craftsmen, who will continue to produce beauty, and constantly create and innovate works with the beauty of the times. In this process, it not only delights designers and craftsmen, but also gives people who wear this jewelry a sense of beauty.
Fourth, personalized expression of needs
At present, jewelry is also a personalized expression need for the wearer, as well as a deeper social and psychological need. Tell yourself through jewelry, to express your message.
We have been pursuing individuality and trying to distinguish ourselves from others in many places, and wearing jewelry is this psychological need to pursue individuality and pursue differentiation, trying to express to the outside world the inner personality that cannot be described through words, uniqueness, labels, etc. At the same time, by wearing jewelry, people can also see the personal aesthetics, preferences, spiritual culture pursued and the message she wants to convey behind the jewelry. And this information is exactly what many wearers want to display after wearing jewelry.
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